What will be the emerging trends for the consumers' purchasing behavior this 2011? By taking a quick look in the old year's trends, business owners will have an idea on where to focus their marketing strategies for the rest of this year.
Getting more items/services for lesser costs. This is perhaps the most spectacular, purchasing trend that businesses should expect to continue and come to be popular throughout the rest of 2011. Consumers today are on the hunt for the great value. Habitancy have experienced less purchasing power these days and they would want to get more from their money. The new economic times currently drive the people's hunt for more value and the digital will absolutely be a facilitator. Most of the consumer trends stated for the rest of this report is significantly affected by the increasing thriftiness among the majority of consumers.
Facebook App
The Every Day Deals. perhaps at this point in time, many of us have already heard about daily sites like LivingSocial and Groupon. They have started to sink in into the people's consciousness in the year 2010 and were given a positive degree of interest by many shopping giants such as Amazon, Google and eBay. For this year, expect local versions and expansions beyond cafeteria and spa deals. Retailers themselves are looking for ways to bring their very own deals to customers right from their business sites.
Mobile shopping. The mobile was suffering from a lot of disappointments on its Wap applications in the early 2000s. The popularity of Internet enabled smartphones these days will only mean that consumers are able to undertake complex tasks using these small devices anytime and at anywhere. 2011 is the best year for you to invest in the mobile web and mobile app services with more productive tools that reserve the consumer expectations of their mobile phones.
Group buying. The daily deal trend can sometimes be mistaken as 'group buying or group purchasing', but this is surely an erroneous report and this trend has yet to grow. Group purchasing in the strictest sense, deals with consumers grouping themselves together in order to recognize a product/service they want to buy and then negotiating with suppliers for the best deals.
Penny auction deals. You can purchase your much wanted designer handbags and electronic gadgets with the use of penny auction sites. Also known as entertainment shopping, a penny auction is where members 'pay per bid' for a positive item and its time also increases with every bid placed. The man who is the last to bid when the clock ticks 0 seconds is the winning bidder.
Social media shopping. Habitancy have all the time enjoyed the feeling of shopping with your friends and thanks to the group adoption of group networking sites like Facebook, consumers can now shop online with their friends. Cloud assistance is a brand new app that lets you ask your Facebook contacts to narrate items that you are curious in buying.
Geo marketing. If Foursquare has surely passed you by, then you need not worry. Facebook Places is where you start your investment for this year. Geo based services are slowly gaining popularity and all you need to do is to rethink the endless possibilities you could do whenever customers are near your brick and mortar store. McDonald's and Starbucks are presently rewarding their customers with exclusive offers every time they get near any branch. Location can surely facilitate big innovations this year.
2011 consumer Purchasing Trends
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