Welcome to this beginner's guide to setting up FaceBook for public Media Marketing. In this article, I'll construe how a beginner can set up Facebook to raise the profile of their organisation. I assume you already know how to use a computer, associate to the Internet, and use a browser.
Introduction
Facebook App
Unless you've been living on a desert island for the past decade, you'll have heard of Facebook. It's used by millions of citizen the World over and it's a great way to associate with others.
This fact has not been lost on Marketers and Advertisers and they've moved to Facebook in their droves. public Media Marketing, as it's come to be known, is a hot topic. Do it right and your organisation will advantage massively. Do it wrong and you'll disappear off the site like you never even existed.
What is Facebook?
Before talking about how to use Facebook for public Media Marketing (Smm), it's important to take a moment to clearly understand what Facebook is. Facebook is an Internet based public networking application accessed via an Internet browser. The important element here is that it's for public networking. It's not designed for marketing or advertising (unless you want to pay Facebook to carry an ad for you). Abuse this basic viewpoint at your peril.
Everyone that joins Facebook Must create a profile. It can be a firm Profile or a Personal Profile but you are only allowed one profile.
Creating manifold profiles is a violation of Facebook's Terms of Use and can corollary in all of your accounts being terminated.
I emphasise the above statement because it's de facto important. If you spend some time considered crafting your online persona, it can be devastating to have it all taken away.
Business Profile or Personal Profile?
Facebook has only two primary profile types. A firm Profile or a Personal Profile. The personal profile gives you full way to all the features in Facebook. The firm profile gives you way to administer your Pages and ad campaigns only. This is from the Facebook Faq:
Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, firm accounts do not have the same functionality as personal accounts.
Business accounts have wee way to information on the site. An personel with a firm account can view all the Pages and public Ads that they have created, any way they will not be able to view the profiles of users on the site or other article on the site that does not live on the Pages they administer.
In addition, firm accounts cannot be found in quest and cannot send or receive friend requests.
Deciding upon whether to create a firm or Personal profile is a big topic on it's own. But, in short: If you intend to do public Media Marketing, I strongly urge you to create a personal profile.
Security
Now you've created a personal profile. The very first thing you'll want to do is to check your Privacy Settings by selecting account > Privacy Settings from the menu at the top right of the Facebook page. Take some time to work straight through these options before you start to use Facebook.
For example, one of the default settings is that your family and Relationships are public. I'd recommend that you might want to limit this to friends only.
As other example, you may well want to keep some of your palpate information, ie: your home phone number, private.
Completing Your Personal Profile
Once you've created your personal profile, Facebook gives you lots of hints on how to unblemished your personal information. Most of it is great advice and well worth following. Remember, what you're trying to do is setup your online persona. It will reflect you and your business. Let this guide your actions as you add information and photos.
Your aim is to have as unblemished a profile as inherent so that your own friends will identify you and will befriend you on Facebook. You'll also want your profile to be interesting adequate so that you can make new friends online.
Adding Friends
Once your profile is ready, it's time to add some friends with whom you can communicate. Again, Facebook helps by gift to quest straight through your eMail, Instant Messenger, Skype and other accounts to create a prospective friends list. opt 'Find Friends' from the menu at the top right of the Facebook page, next to the account menu choice you prime earlier.
You'll be presented with a list of contacts that also have accounts on Facebook and you can select who you'd like to add to your friends list.
Adding current friends is the best way to get started with Facebook. Later, I'll show you how to add other friends.
The Wall and the News Feed
Facebook can be confusing at first so for now, I recommend that you limit yourself to two main views when using it, the Wall and the News Feed.
- The Wall. When someone first visits your Facebook page (or you visit theirs), the default view is the Wall. The Wall is a place to post and share article with your friends. The visibility of the items posted depends upon your Privacy Settings (see above, under Security).
- News Feed. The News Feed is a constantly changing list of stories from friends and Pages (more later) that you corollary on Facebook. It's only visible to you.
To get to your News Feed, select the 'Home' menu choice at the top right of your Facebook page.
To get to your Wall, select 'Profile' from the menu at the top right of your Facebook page and then opt 'Wall' from the menu at the top left of the page, just under your profile picture.
Using Facebook
Now you've set it all up, I recommend using Facebook for a while and getting used to it. Start some conversations and join in others. Write on peoples Wall or annotation on what they've said. For now, it's not so important what you say (but remember that this is your online persona for you and your firm so do apply caution) but it is important that you get some institution using Facebook.
And so, to Business...
Now that you've got to grips with the basics, it's time to create a Page for your business. To do this, go to your 'News Feed' page and opt 'Pages' from the menu on the left side of the page. If you can't see that menu option, click on the 'More' button and it should then appear.
You should now see a button titled 'Create Page'. Click on that and then corollary the straightforward directions.
The team at Facebook have written a amount of documents that will help you create your Page. You can download the manual on creating Pages or visit facebook.com/FacebookPages#%21/FacebookPages?sk=app_7146470109 and corollary a amount of useful links from there.
Your firm Page
Once your page is created, visit it and you'll see a series of steps to get you started. At the top of the list is a button to 'Suggest to friends'. This is where setting up a personal profile (as opposed to a firm profile) de facto helps you. Basically, Facebook will send an invite to any of your friends that you select, request them to 'Like' your page. This is important because once you have 25 'Likes', you can get a institution Url for your Page that is then easier to find, pass on to others and even use on your firm stationery.
Why is a firm Page Important?
The primary infer for creating a firm Page is to isolate your firm life from your personal life. Many firm users don't like to mix their personal and firm life. While they may be very happy to share some information with friends and family, they may not want that same information made known to their firm contacts.
Once you've created a firm page, you can invite your firm contacts to 'Like' your firm page and communicate with them there. This way, you can levy a separation in the middle of you the person, and your business.
Note also that you can add other users as administrators on the firm page thus reinforcing the fact that the firm Page is a isolate entity from personel users.
If Facebook is for public Networking, How Can I do Marketing?
Earlier, I said that Facebook is a public networking site and that you should abuse this notion at your peril. What I meant by this was that users do not log on to Facebook to suffer interminable advertising messages or to be marketed at. They come online to socialise. If you try and push your firm on them, they will desert you.
But, with over 500 million active users on Facebook, there's a very good occasion that some of them will be concerned in what you have to offer. The 'trick' is to find who those users are, engage with them, furnish them with article of value and then promote your product in the right way. I've come across a great phrase that sets the standard for how to do that via public Media Marketing:
Seduce, don't molest.
However, the topic of de facto doing public Media Marketing on Facebook is large adequate to warrant a whole series of articles on its own so I'll cover that in future articles.
A Beginners Guide to: Using Facebook for group Media Marketing
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